Wix has emerged as a popular choice for individuals and businesses looking to create stunning websites without extensive coding knowledge. But is Wix truly a good website builder? 

With its intuitive drag-and-drop interface, Wix empowers users to design and customize their websites with ease. Whether you’re building a personal blog, an online store, or a corporate website, Wix offers a wide range of customizable templates to suit various tastes and purposes.

But as your website grows, so do its needs. Let’s examine an in-depth guide based on G2 user reviews and see how it stacks up. 

Wix ranks #2 as per G2’s Fall 2024 grid report for the Website Builder Software category. Buyers are encouraged to consider individual needs when making a purchase decision.

Wix pros and cons: What G2 users say

Wix is a great website builder whether you’re an individual or a business. If you require advanced customization and complete control over your website, you may want to consider other options. Here are some of the common pros and cons according to G2 users.  

Wix pros: 

• Easy for beginners and non-technical users
• Automatically optimizes your website for mobile devices
• Customizable templates 
• High-quality website hosting capabilities 
• AI-powered design 

What G2 users like best: 

“This platform has a fairly intuitive interface, but what makes it radiant is the ready-to-release mobile version on the fly, which is built as you create your main website, ready for the browser. I can easily make a wonderful site. Creating without programming is really incredible. Very quickly choose a template, move any element in it, if it is acceptable, I can add my own texts, photos, and the site is ready to use.”

– Wix Review, Valentine B. 

Wix cons:

• Challenging to migrate it to another platform 
• Upgrading to a premium plan can be costly
• Limited control over advanced SEO optimization 
• Slow website load times 
• Limited automation capacity 

What G2 users dislike: 

“It’s hard to expand Wix past a pretty page. Want SEO? Redo your site on another platform. Lead capture and automation? Rebuild your site. Really – Wix is ok for a solopreneur or very local shop that wants to have a website to claim they have a website if someone is specifically looking for them. If you want to aim higher, aim somewhere else.”

– Wix Review, Randy A. 

Wix standouts: What do G2 users like? 

Reviewers on G2 have highlighted different features of Wix and explained what worked and what didn’t. Referring to this featured list can allow you to align your expectations with the tool. 

Here are the most popular features of Wix.

Drag and drop features

A vast library of professionally designed templates can be used as a starting point for your website.

Wix offers pre-built templates and a user-friendly toolkit to customize and optimize your store’s brand experience. The drag and drop feature intuitive interface allows you to easily create and customize your website without any coding knowledge.

Content management 

Wix helps with content management by creating multiple pages with consistent layouts and populating them with dynamic content from CMS collections. It stores various content types, including text, images, files, and more.

Mobile optimization

Wix automatically optimizes your website for mobile devices and ensures a seamless user experience. If required, you can also customize the mobile version of your website separately, tailoring the layout, content, and design to mobile users’ needs. You can manage your website on the go, easily update content, monitor analytics, and respond to inquiries through the Wix app.

Advanced customization capabilities 

While Wix is best known for its user-friendly drag-and-drop interface, it also offers advanced customization options for those who want more control over their website’s design and functionality. It allows users to create dynamic interactions, animations, and personalized user experiences. Although you can edit a page’s HTML or CSS code, or add custom code, it also offers low code options. 

Wix pitfalls: What do G2 users dislike? 

While there’s a lot to like, G2 users were vocal about some of the features they felt were critical to their requirements but couldn’t find with Wix. Let’s review some of them:

Basic SEO features

While Wix provides basic SEO tools, it may not offer the same level of control and flexibility as other platforms. Advanced SEO techniques may be more challenging to implement. If you’re building a business and require advanced SEO tools, Wix might come with some limitations compared to other website builders. 

Limited website portability 

Once you’ve chosen a template, it can be difficult to switch to another without significant redesign. Exporting your entire website to another platform isn’t straightforward, often requiring manual rebuilding. Apart from these challenges, connecting to third-party apps for additional features can sometimes be challenging. 

Limited templates 

If you have a large-scale e-commerce business or require advanced customization, you may want to explore other platforms that offer more flexibility and scalability. 

To get a more exhaustive review of Wix’s best features, visit the features section and evaluate the list against your own preferences. 

Is Wix good for e-commerce? 

The short answer: It depends.

Wix is a popular website builder that offers a range of features, including e-commerce capabilities. It’s a great option for small businesses and individuals who want to create a simple online store. 

Pros of using Wix for e-commerce:

• User-friendly interface: Easy to use, even for beginners.   
• Customizable templates: A wide range of templates to choose from.   
• Mobile-friendly designs: Ensures your store looks good on all devices.   
• Built-in marketing tools: SEO, email marketing, and social media integration.
• Secure payment gateways: Supports popular payment methods.   

Cons of using Wix for e-commerce:

• Limited customization options: While Wix offers customization, it may not be as flexible as other platforms for complex store setups.
• Performance limitations: Wix sites can sometimes be slower than those built on other platforms.   
• Higher fees: Wix charges transaction fees, which can add up, especially for high-volume stores.

Overall, Wix is a good option for small to medium-sized e-commerce businesses that prioritize ease of use and design flexibility. 

Is Wix premium worth it? 

Upgrading to a paid plan for Wix might offer additional benefits, but is it worth the cost? Let’s look at the free vs. paid version of Wix and what each of them offers:

Feature	Wix paid plan	Wix free plan
Google Analytics	Included	Not included
Custom domain	Connects to your custom domain	Limited to a Wix-branded URL
Bandwidth	From 1GB and above	Capped at 500MB
Storage	Available from 500MB to 50GB	Limited to 500MB
Customer support	Faster response time	Possibility of delayed customer support
Wix Ads	Absent	Present
Online payments	Present in business plans	Absent

Wix pricing plans 

Specific features and limitations may vary depending on the exact premium plan you choose. Here’s a breakdown of the different features each plan offers:

Business Elite	Business	Core	Light
$150/mo*	$36/mo*	$29/mo*	$17/mo*
100 collaborators	10 collaborators	5 collaborators	2 collaborators
Unlimited storage space	100 GB storage space	50 GB storage space	2 GB storage space
Advanced marketing suite	Standard marketing suite	Basic marketing suite	Light marketing suite
Free domain for 1 year	Free domain for 1 year	Free domain for 1 year	Free domain for 1 year
Advanced site analytics	Standard site analytics	Basic site analytics	Basic site analytics
Accept payments	Accept payments	Accept payments	Does not accept payments
Advanced eCommerce	Standard eCommerce	Basic eCommerce	No eCommerce functionality
Advanced developer platform	No advanced developer features present	No advanced developer features present	No advanced developer features present

*when billed annually

What G2 users like best: 

“Wix is one of the best website building tools out there with one of the best pricing offers. It’s easy to use. It has a free version. Easy to set up. Quite a lot of templates to choose from. Overall: one of the best price-to-value ratios out there for sure.”

– Wix Review, Vykintas G. 

What G2 users dislike: 

“In terms of pricing, Wix has numerous hidden additional costs, for instance, plugins and domains.”

– Wix Review, R.J.M.

Is Wix a good website builder: Frequently asked questions (FAQs)

Q. Is Wix free? 

Yes, Wix offers a free plan with basic features. However, for advanced features and increased storage and bandwidth, upgrade to a premium plan.

Q. How user-friendly is Wix? 

Wix is renowned for its user-friendly interface. With a drag-and-drop editor, you can easily create and customize your website without any technical expertise.

Q. What kind of websites can I create with Wix? 

You can create a wide range of websites with Wix, including personal websites, business websites, online stores, portfolios, and blogs.

Q. Does Wix offer e-commerce features? 

Yes, Wix offers powerful e-commerce features, allowing you to sell products online. You can create product catalogs, manage inventory, process payments, and track sales.

Q. Can I customize my Wix website? 

Yes, you can customize your Wix website extensively. Choose from a variety of templates, customize the layout, add your own content, and even use custom code to add unique features.

Q. How does Wix handle SEO?

Wix provides built-in SEO tools to help you optimize your website for search engines. You can customize meta titles, meta descriptions, and URL slugs to improve your website’s visibility.

Q. Can I migrate my website from another platform to Wix? 

While it’s possible to migrate your website to Wix, it’s often easier to start from scratch or use Wix’s import tool for basic content.

Q. Can I use Wix to create a mobile-friendly website? 

Yes, Wix automatically optimizes your website for mobile devices, ensuring a seamless user experience.

Q. Does Wix offer customer support? 

Yes, Wix provides customer support through various channels, including live chat, email, and a knowledge base. 

If you have more specific questions, feel free to explore Wix’s official website or contact their customer support.

Is Wix a good website builder? My honest take

Any investment is worth it if it’s giving you the desired outcome. Consider if you need features like video backgrounds, site history, or advanced SEO tools. Ask yourself:

• Is increased storage and bandwidth necessary for my website’s needs? 
• Do I plan to scale my website in the future? 
• Will I need more advanced customization options as my business grows? 

Understanding your needs will help you make a better decision. 

If you’re looking for a simple, easy-to-use platform to create a basic website or online store, Wix is an excellent option. 

If you’re still unsure and want to check out other options, you can look into the best website builders. 

Edited by Monishka Agrawal